Rick Ware Racing expects to strengthen its position within the NASCAR Cup Series by forming a technical alliance with Roush Fenway Keselowski Racing for the 2023 season and beyond.
As part of the agreement, RWR will lease space on the RFK campus in Concord, N.C., in an effort to form a symbiotic relationship between the teams.
“At its core, it‘s a technical alliance with probably a twist,” said RFK president Steve Newmark. “Getting on our campus, we’ll have even closer interaction just because of the proximity and the fact that (RWR president) Robby (Benton) and Jeremy Thompson (RFK competition director) and folks will be talking.
“So we’re pretty excited because we think it’ll help both organizations.”
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This latest move with RFK comes one year after RWR announced its move to Ford Performance and a multi-year lease of Roush Yates Engines. Benton says much of the evolution of RWR has occurred from an organizational perspective and is not visible to the public. While becoming a “global motorsports entity” it was time to elevate the NASCAR performance as well.
“To do that, we need to align ourselves with a partner that wants us as bad as we want them,” Benton said. “It’s a true alliance, a truly reciprocal relationship with respect to how we’re going to approach the season and individual races.
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After more than three decades in NASCAR, Ware remains realistic. He knows RWR has “a long way to go” to prove themselves among the Cup landscape. But he‘s willing to invest the effort.
“I know what I’m willing to do as a team owner,” Ware said. “With Robby at the helm, we’re going to work really hard to make ourselves embedded–and even more valuable to RFK. Those are all intrinsic things. They’re hard to put your hands on. But how or when they ever get to a four-car team—and we don’t have those answers right now–but I believe as long as we can deliver and evolve, we can give more than we’re taking. It’s going to grow. And it’s going to benefit Rick Ware Racing and I hope it will benefit RFK. I’m pretty confident that it will.
— Racin Boys —
