Lego has become a new licensee of NASCAR this year, and it will start selling a toy version of the racing series‘ seventh-generation car on March 1. It will retail for $49.99. The toy maker is putting NASCAR into its Technic advanced models line. Lego had an activation station at Daytona Int‘l Speedway‘s midway in NASCAR‘s new KidsZone, which it will bring to all of its owned tracks this year as part of a larger NASCAR Experience. Lego also will have a new photo experience coming soon where kids will be able to take a shot that looks like they‘re wearing a life-sized Lego firesuit.

Sports Business

Ready to race? It‘s time to become a NASCAR® champion with the LEGO® Technic™ NASCAR Next Gen Chevrolet Camaro ZL1. Take your love for motorsport to the next level as you build your own authentic next gen NASCAR version of the Chevrolet Camaro. Then explore its features, like the steering, opening hood and V8 engine with moving pistons. Finally, when the action is over, the model looks great on display.


.@Lego_Group will sell the 672-piece @NASCAR Gen 7 model for $49.99 when it comes out tomorrow.

— Adam Stern (@A_S12) February 28, 2023

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