Due to the extreme sogginess of weather on Sunday, the Xfinity and Cup Series races were bumped to Monday. Mother Nature was not finished with her environmental blubbering, however, so the Xfinity race was bumped to the end of the Cup race, which itself was full of cautions, and a nearly one-hour rain delay. The fans in attendance who endured it all are to be commended. The fans at home watching the broadcast had to endure nearly 200 commercials, but at least they remained dry. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2023 Coca-Cola 600
Start time to record race/commercial periods: 3:00 PM
Rain Delay: 5:08 PM
Restart time: 5:40 PM
End time to record race/commercial periods: 8:54 PM
Total minutes of complete race broadcast: 322
Minutes of race broadcast: 254
Minutes of traditional commercials: 68
Minutes of side-by-side commercials: 15
Total number of commercials: 195
Total number of companies or entities advertised: 86
Total number of traditional commercials (not split-screen): 161
Total number of companies or entities advertised: 82
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 34
Total number of companies or entities advertised: 27
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Coca-Cola (10 times); Geico (10 times); Xfinity (7 times); ebay motors (7 times); Busch Beer (6 times); Wendy’s (6 times); Toyota (5 times)
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