UPDATE: NBC Sports‘ coverage of the Ally 400 from Nashville Superspeedway — its inaugural race of the 2023 NASCAR Cup Series season — averaged a Total Audience Delivery (TAD) of 3.230 million viewers, making it NBC Sports‘ most-watched season opener in three years and the most-watched sporting event of the weekend.
Won by Trackhouse Racing‘s Ross Chastain, the Ally 400 (7:00-10:15 p.m. ET) was NBC Sports‘ most-watched season opener since Indianapolis (4.375 million) during the 2020 pandemic and its second-best opener since Daytona in 2017 (5.440 million). It outpaced the weather-delayed 2022 Nashville race by 9% (2.973 million) and was up 16% compared to the average race viewership on NBC in 2022 (2.784 million).
Locally, Charlotte led all markets with a 4.80 rating. Following are the Top 10:
RANKMARKETRATING1Charlotte4.802Greensboro4.563Greenville4.544Knoxville4.105Birmingham3.896Buffalo3.507Louisville3.448Nashville3.249Indianapolis3.2110Raleigh-Durham3.06
NBC Sports‘ NASCAR coverage continues this week with the much-anticipated inaugural running of the Chicago Street Race for the NASCAR Cup and Xfinity Series. The Cup Series Grant Park 220 race coverage begins Sunday at 5:30 p.m. ET on NBC and Peacock, and the Xfinity Series The Loop 121 race airs Saturday at 5 p.m. ET on USA Network.
— NBC Sports —
ORIGINAL POST: Sports Business Journal’s Adam Stern reports that NBC got a 1.83 rating and 3.211 million viewers for Sunday’s Ally 400 NASCAR Cup race at Nashville Superspeedway.
That is up from last year’s race. The race was the most watch sporting event of the weekend.
.@NBC got a 1.83 rating and 3.211 million viewers for Sunday night’s NASCAR race at Nashville, up 1% and 10% from a 1.81 rating/2.921 million for the portion of last year that aired on NBC before a rain delay+channel change.
🔲 It was the most-watched sport event of the weekend. pic.twitter.com/QVzpq3CMKn
— Adam Stern (@A_S12) June 28, 2023
