Adam Stern of Sports Business Journal reported that 3CHI is hoping to return as a sponsor for Richard Childress Racing during the 2024 Cup Series season.

On Thursday, Zone Premium Nicotine Pouches was announced as a primary sponsor for Kyle Busch in select races for the upcoming season, including the Daytona 500. Last season, 3CHI sponsored the No. 8 Chevrolet in eight races, including Busch’s most recent victory, coming at World Wide Technology Raceway at Gateway in June.

.@3ChiCanna is hoping to be back with @RCRracing later this year amid changes in the Delta-8/THC industry, and ‘Kyle Kush’ products are set to remain on sale in the interim.

— Adam Stern (@A_S12) January 19, 2024

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