King’s Hawaiian will sponsor Brad Keselowski in nine NASCAR Cup Series races during the 2024 season, RFK Racing announced on Thursday. This marks the third consecutive season that King’s Hawaiian has been featured on the No. 6 Ford.

The partnership will begin in the second race of the season at Atlanta Motor Speedway. The orange livery will also be featured on Keselowski’s car at Bristol (March), Sonoma, Iowa, Daytona (August), Atlanta (September), Watkins Glen, Las Vegas (October) and Martinsville (November).

You can catch the bread wagon at nine races this year 🍞

— RFK Racing (@RFKracing) January 25, 2024

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