Sports Business Journal’s Adam Stern reports that Fox had 4.546 million viewers for Sunday’s Ambetter Health 400 Cup Series race at Atlanta Motor Speedway.
The viewership is up 5% from last year and was the most watched sporting event of the weekend.
.@FoxTV got 4.546 million viewers for Sunday’s NASCAR Cup Series race at Atlanta, up 5% from 4.315 million for the equivalent weekend last year at Fontana.
🔲 It was the most-watched sports event of the weekend in the U.S. pic.twitter.com/BBU4JUHjXN
— Adam Stern (@A_S12) February 27, 2024