Sports Business Journal’s Adam Stern reports that Fox had 4.546 million viewers for Sunday’s Ambetter Health 400 Cup Series race at Atlanta Motor Speedway.

The viewership is up 5% from last year and was the most watched sporting event of the weekend.

.@FoxTV got 4.546 million viewers for Sunday’s NASCAR Cup Series race at Atlanta, up 5% from 4.315 million for the equivalent weekend last year at Fontana.

🔲 It was the most-watched sports event of the weekend in the U.S.

— Adam Stern (@A_S12) February 27, 2024

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