Sports Business Journal’s Adam Stern reports that Fox got 4.028 million viewer for Sunday’s Shiners Children’s 500 at Phoenix Raceway.

The numbers are up 19% from last year and the race was once again the most-watch sporting event of the weekend.


.@FoxTV got 4.028 million viewers for Sunday’s NASCAR Cup Series race at Phoenix, up 19% from 3.389 million last year and the most-watched sports event of the weekend.

🔲 Last year’s race went up against the @MarchMadnessMBB selection show and @THEPLAYERS championship.

— Adam Stern (@A_S12) March 12, 2024

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