Sunday‘s Cup race in Richmond ran the gamut from Kristin Labonte‘s heartening Invocation, to a rain delay, to wet tires, to slick tires, to competitive pit stops, to controversial restarts, finally winding up with a jubilant driver in Victory Lane, and a few disgusted drivers seething their way off the track. There were commercials in-between all of that, of course, most notably Wendy‘s, at nine times. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week‘s breakdown.
Race and Commercial Breakdown of the 2024 Toyota Owners 400
Start time to record race/commercial periods: 7:01 PM
End time to record race/commercial periods: 10:49 PM
Total minutes of complete race broadcast: 228
Minutes of race broadcast: 186
Minutes of traditional commercials: 42
Minutes of side-by-side commercials: 10
Total number of commercials: 129
Total number of companies or entities advertised: 67
Total number of traditional commercials (not split-screen): 105
Total number of companies or entities advertised: 58
Total number of ‘Side-by-Side‘ commercials during the broadcast (split-screen): 24
Total number of companies or entities advertised: 20
Number of times Fox utilized ‘Side-by-Side‘ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Wendy‘s (9 times); Ford Performance (5 times); Xfinity (5 times)
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