Ryan Ellis and Alpha Prime Racing are proud to announce that Sweetwater Construction Corp. has agreed to a multi-year, multi-race partnership with NASCAR Xfinity Series driver Ryan Ellis. Sweetwater Construction‘s 2024 partnership with Ellis will be highlighted by primary sponsorship of Ellis‘ No.43 Alpha Prime Racing Chevy Camaro in the NASCAR Xfinity Series races at Pocono Raceway on Saturday, July 13th, 2024, and Bristol Motor Speedway on Friday, September 20th, 2024.
Sweetwater Construction will also be a multi-race secondary sponsor on the No.43 throughout the 2024 season and a multi-race partnership with Ellis in 2025. This partnership kicked off earlier this year at Las Vegas Motor Speedway‘s 200-mile race on March 2nd when Sweetwater Construction was represented on the lower quarterpanel of the No.43 Chevy Camaro. 2024 will be Sweetwater Construction‘s first venture into NASCAR sponsorship.
Sweetwater Construction is a Cranbury, NJ-based construction management and general contracting firm performing out-of-ground construction, additions/renovations, and interior-type construction projects throughout New Jersey. It was founded by the late Ronald C. Witt, Sr. in 1988. Sweetwater is now led by President & CEO Ronald C. Witt, Jr. Sweetwater continues to grow through expert delivery of construction services across multiple market sectors such as corporate interiors, health care, biopharma, life sciences, multi-family, senior living, institutional, and hospitality.
“Sweetwater‘s success is due to our skilled, loyal, and dedicated team members, as well as our devoted subcontractors and faithful clients. Without our partners, Sweetwater would not have evolved into the type of company we are today.” Our corporate culture of teamwork, integrity, pride, and accountability ensures our team members exceed project expectations, which benefits all project stakeholders,” said Ronald C. Witt, Jr., President and CEO of Sweetwater Construction Corp.
“I‘m thrilled to support Ryan Ellis, the 43 team, and Alpha Prime Racing. Ryan embodies the core values at Sweetwater Construction, which makes this partnership easy. Seeing our logo on the 43 car is a dream come true, as my father and I have been longtime racing fans. I‘m sure my father is looking down with a huge smile on his face!“ said Witt, Jr.
“Bringing Sweetwater Construction into our sponsorship family is extremely exciting. Ron and I hit it off immediately, and we‘re very proud that we get the opportunity to represent them through this partnership,” said Ryan Ellis, driver of the No.43 Sweetwater Construction Chevy. “Both Pocono and Bristol have always been two of my favorite tracks on the schedule – last year, we had one of the largest crowds I have seen for an Xfinity Series race at Pocono, and we all know just how big the crowd was at Bristol with Dale [Earnhardt] Jr racing. I hope we still carry the positive momentum in July and can carry the Sweetwater Construction colors to a solid top-20 or top-15 result.”
