LEGACY MOTOR CLUB today announced a partnership with OLIPOP, the world‘s first functional beverage that combines a classic soda taste with the benefits of plant-based fiber, prebiotics, and other botanical ingredients to support gut health. OLIPOP is a new kind of soda with only 2-5 grams of sugar, and 9 grams of fiber per can.
The partnership with LEGACY MOTOR CLUB will prominently feature the OLIPOP on the No. 42 Toyota Camry XSE driven by John Hunter Nemechek for eight key events throughout the 2024 season beginning at Texas Motor Speedway on April 14.
“Partnering with OLIPOP is a win-win for everyone,” said Nemechek. “The business-to-business opportunities on the No. 42 makes so much sense and I am a huge fan of this product. I‘m really health-conscious and OLIPOP comes in so many flavors so there are a bunch of options. It‘s nice to know I can enjoy a beverage like this that is actually good for you at the same time.”
OLIPOP, renowned for its innovative approach to soda, offers a diverse range of flavors, from nostalgic Vintage Cola and Classic Root Beer to unique Strawberry Vanilla, Watermelon Lime, and more. OLIPOP sales have even surpassed major soda brands including Pepsi, Mountain Dew and Canada Dry at a leading national retailer. This illustrates not only the shift in consumers‘ evolving preferences towards health-conscious choices, but also the way OLIPOP is changing the traditional soda category on a larger scale.
Co-founders Ben Goodwin and David Lester share a vision of a healthier, more flavorful tastier future, by borrowing the best from soda, but swapping the sugar and chemical additives for all-natural ingredients.
“We’re thrilled to announce our new partnership with LEGACY MOTOR CLUB,” said Steven Vigilante, VP of Growth. “John Hunter Nemechek is a rising star in the sport, and we felt that he was the perfect entry point for OLIPOP into the world of NASCAR. OLIPOP is thrilled to join this community and bring a healthier soda alternative into the Legacy Motor Club, as we see the synergy with John Hunter’s commitment to a healthier lifestyle as an athlete and with his audience and partners.”
The first official outing for OLIPOP on the No. 42 Toyota Camry XSE will be this weekend at Texas Motor Speedway.
— Legacy Motor Club —
